{"generatedAt":"sample","status":"sample_only","competitor":{"name":"Nykaa","website":"nykaa.com","market":"India beauty retail"},"summary":"Sample competitor proof trail for a buyer evaluating Five to Nine.","trackedPreview":{"watchlistName":"Nykaa weekly competitor watch","cadence":"Weekly digest","savedCompetitor":"nykaa.com","proofCount":3,"deliveryPreview":"Email digest with Slack-ready export copy","loop":["Run a public live search","Create an account to save the competitor","Receive the proof-backed digest preview"]},"proofTrail":[{"signal":"Offer text changed","evidence":"Hero copy changed from sale-led messaging to a routine-first bundle.","source":"Landing-page snapshot","age":"sample"},{"signal":"CTA changed","evidence":"Primary action moved from Shop now to Build your routine.","source":"Page text capture","age":"sample"},{"signal":"Ad hook repeated","evidence":"Three active Meta creatives repeat the same routine-first hook.","source":"Meta Ad Library capture","age":"sample"}],"digestPreview":{"subject":"Nykaa changed the routine bundle angle","priority":"Review before next campaign refresh","recommendedMove":"Compare the bundle angle against your own acquisition offer and brief one counter-test.","confidence":"Medium sample confidence"},"insightPreview":{"topHooks":["Routine-first bundle","Dermat approved","Sale ending soon"],"mediaMix":[{"channel":"Meta","share":"70%","status":"live in current product"},{"channel":"Landing page","share":"30%","status":"live in current product"},{"channel":"TikTok / Google / LinkedIn","share":"planned","status":"not live yet"}],"creativeTimeline":["Hook repeated across sample creatives","Landing-page CTA changed","Digest preview generated"],"landingPageHistory":["Offer headline changed","Primary CTA changed","Lead form stayed absent"]},"exports":{"slackMarkdown":"*Nykaa changed the routine bundle angle*\nPriority: Review before next campaign refresh\nProof: Landing-page snapshot, page text capture, Meta Ad Library capture","apiPath":"/api/demo-proof"}}